Choose Your Weapon Wisely. ..

In a campaign that divided the basketball world in two, Magic Johnson found himself at the center of one of the best rivalries the sports nation had ever seen. An 86 Magic, equipped with his million dollar smile and larger than life personality, once again clashed with his arch nemesis Larry Bird. Only this time, million dollar hardwood floors were replaced with French Lick, Indiana gravel and Converse allowed these two megastars one more “weapon” at their disposal. Who’s side are you on?


In a tribute to Magic’s contribution to the emergence and inception of an athlete being heralded as a “brand”, I’ve compiled a couple more cool Magic Johnson endorsement commercials to check out.  He was clearly the first of many endorsement kings to come through the NBA, leaving his everlasting mark both on and off the hardwood.  But judging by some of these commercials, Oh how far we’ve come. ..

KFC

The volatile marriage of rap and NBA superstars. ..Iverson, Kobe, & Chris Webber should’ve all taken heed.

Before Sprite and Kobe obeyed your thirst, there was Magic in 7up. ..

Nintendo

NBA Authentics

Aids Awareness

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